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Portfolio
Some of the projects I have worked on
Services
My areas of expertise
Graphic design
With an eye for detail and a love for typography, I approach every project—both physical and digital—with an artisanal touch. Behind every design choice is the intent to build a visual identity that is not only aesthetic, but also substance and meaning.
Brand Design
Through a method developed over time, I help you uncover your brand’s identity and the values it stands for, so they can be communicated effectively through its visual image. A brand identity is not just a logo: it’s a mix of visual, verbal and psychological elements that make your brand unique.
Art direction
Shaping a brand means transforming concepts into visual languages that evoke emotions and provide direction. By collaborating with a curated network of illustrators, architects, photographers and printers, I ensure the consistency of the brand’s visual identity by partnering with the professional that meets the style of the project.
Clients
Grateful to have worked with:
Method
The giusto workflow
Business immersion
Everything starts with a deep dive into your brand. Like an actor stepping into character, I need to fully understand its essence: values, personality, tone, and context. There’s no design without research.
Concept
Using a curated set of keywords and short statements, I define your brand’s identity in clear, simple terms: what it needs to communicate, and to whom.
Design
Once the brand’s character is established, it’s time to translate it into a visual language. The result is a coherent, elegant, and technically solid design system that fully represents the brand and works seamlessly across all touchpoints.